Who I Am

I am a digital strategist currently based in Catskill, NY.

I became obsessed with fresh produce while running farmstands in the DC area (where I grew up) and have been working in food ever since.

After completing my Master’s in Agricultural & Applied Economics at the University of Georgia, I followed my passion for farmstands to Martha’s Vineyard, where I managed the retail operation for a diversified farm. Living on a dairy farm deepened my appreciation for small-scale food production and introduced me to the world of cheese.

Now back on the mainland, I am the Digital Strategy Lead for culture media, the preeminent cheese publication in the US.

What I Do

I work with small food businesses to create and implement digital marketing strategies that translate online growth into physical sales using creativity and data-driven insights.